Doğal saç bakımı; Whitney White, The Beauty Show’da

4 Eylül 2024

Melanin Haircare kurucusu Whitney White, 21-22 Eylül’de Londra’da gerçekleşecek olan The Beauty Show’da yerini alacak.

Sosyal medyada doğal saç bakımı, siyah güzelliği ve yaşam tarzı alanlarında öncülerden biri (Beyoncé tarafından övülen) olan White, The Beauty Show’da, “Kıvırcık gücü: Doğal dokunuzu kucaklamak” üzerine bir oturum düzenleyecek.

Whitney’nin odüllü uluslararası markası Naptural85, birden fazla sosyal platformda 2,5 milyondan fazla takipçiye sahip saygın bir kaynak olup, başarısını geliştirerek kız kardeşi Taffeta White ile birlikte oldukça beğenilen ve ödüllü saç bakım ürünleri serisi Melanin Haircare’i kendi kendine üretti ve finanse etti.

Aşağıdaki konulardan herhangi biriyle ilgileniyor musunuz? Cevaplarınızın hepsi Whitney’de var…

Saç derisi sağlığı ve parlak saç arasındaki bağlantı
Saç bakımında cildileşme hareketi
Sağlıklı saç saç derisiyle başlar (aslında içten başlar)
Çok amaçlı güzellik ürünleri yaratırken alınan dersler
DIY’den profesyonel formüllere: Melanin Haircare’in, toplumu sayesinde evrimi

Melanin Hair Care: https://www.melaninhaircare.com/

The Beauty Show, Whitney White: https://www.thebeautyshow.co.uk/speakers/whitney-white

The Beauty Show London hakkında ayrıntılı bilgi için: https://www.thebeautyshow.co.uk/

Natural hair care -Melanin Haircare via The Beauty Show

Whitney White, Melanin Haircare founder, one of the original pioneers within social media’s natural hair care, black beauty and lifestyle spaces (celebrated by Beyoncé), is coming to London to exhibit at The Beauty Show live (21-22 Sept) and host a session about Curl power: embracing your natural texture.

Her award-winning international brand, Naptural85, is a respected source with over 2.5 million followers across multiple social platforms. Building upon her success, Whitney along with her sister Taffeta White, self-produced and self-funded the highly-acclaimed and award-winning hair product line, Melanin Haircare.

The link between scalp health and radiant hair

Healthy hair is beautiful hair. For you to achieve your most luxurious, strengthened and healthy hair, the scalp needs to clean and nourished, and free of irritation and inflammation.
Starting your wash day with The Melanin Haircare African Black Soap Reviving Shampoo helps to clarify the scalp of built up dirt, dust, and old product.
The tea tree, rosemary, peppermint, black cumin, and charcoal work together to lift away contaminants, nourish the underlying skin with moisture, vitamins and minerals, and reduce the bacteria and fungus that cause inflammation and irritation.
The Melanin Haircare Multi-Use Pure Oil Blend is a uniquely non-oily oil blend, that works like a serum, penetrating into the hair and the skin on the scalp. The sweet almond, argan, baobab, avocado, vitamin E, and jojoba oils exist to moisturize, soften, and nourish the hair and scalp, while the geranium and sage oils combat the bacteria and microbes that cause scalp infections and irritation, while treating inflammation.

The skinification of hair care movement

Melanin Haircare innovated the natural haircare landscape when it launched back in 2018, by offering ingredients focused on hair and scalp health. Created by Whitney White, the award-winning tastemaker who popularized the DIY genre online, high-quality, highly-effective ingredients have always been the focus with the Melanin Haircare product line.
“I wanted to share my love for natural and beneficial hair products on a larger scale, so that everyone could benefit from luxurious, nutrient-rich products for a healthy, thriving hair and scalp,” says Co-Founder Whitney White. “At Melanin Haircare, the hair and scalp health is always king when we formulate. The hair styling is of course also very important, but we understand that when you achieve a better base, consisting of a healthy scalp and hair health, the styling aspect tends to become easier and fall right in line because your hair looks better, feels better, and is more receptive to the style you’re looking to achieve.”

Healthy hair starts with the scalp (it really starts internally)

“Once I understood the importance of the scalp’s role in hair growth and health, I wanted to make sure each and every product that is able to be applied to the scalp, has both hair and scalp benefits. An unhealthy scalp can lead to common hair problems like dandruff, as well as inflammation and irritation, which can lead to hair loss. A healthy scalp is necessary to support consistently healthy hair growth, ” says Co-Founder Whitney White.

Lessons from creating multipurpose beauty products

Melanin Haircare provides multi-purpose products that allow customers to streamline and save time during the washday regime and styling sessions.
Having the option to use one product for a multitude of applications, and for every person in the family, including the children, provides more value for customers, as they no longer have to purchase one singular product to address each of their individual needs.

From DIY to professional formulations: the evolution of Melanin Haircare thanks to its community

Going from DIY in her kitchen to building a global brand: in a pursuit to create clean, nutrient-rich, and effective hair products that were also affordable, Melanin Haircare Co-Founder Whitney White spent over 14 years crafting simple DIY haircare formulas in her online studio, all the while sharing those recipes out with her global community, in an effort to share the hair care knowledge she was obtaining along the way.

The community quickly fell in love with the simplicity of the recipes, the easily-accessible ingredients, and how effective the formulas were in helping them achieve their healthy natural hair care goals. Within time, the community’s insistence to make these formulas available for purchase became too crucial to ignore and Melanin Haircare was born.
Together, Whitney White and her sister Taffeta White, officially founded Melanin Haircare, a brand rooted in passion for natural hair care, healthy scalp care, natural and safe ingredients, and high-quality products that benefit the community that it serves!